Remediation, Hypermediacy and Immediacy

Bolter talks of remediation as new media keeping certain roots to its developed past. Remediation being "rivalry between the new media and the old" (Bolter, 2000 p.45) . Bolter suggests older mediums can be accessed through digitization on a computer screen but being transparent allowing the viewer to attempt to have the same experiences as they would with the original medium. Manovich argues that New Media is the digitization through numerical representation, modularity automation, variability and transcoding. If using Manovich's suggested principles of new media, Bolter couldn't argue his case for an original experience from an older media reprocessed on a new medium.

Having access to so many forms of media, from old to new, manifests into Hypermedia. An example would be through the use of new media technologies such as watching Television, Surfing the web and listening to music at the same time. Older mediums hympermediacy would be physical and representational through "stained glass, relief statuary, and inscriptions" (Bolter, 2000 p.34). Bolter also suggests we can see hypermedia within paintings much like a desktop of the computer. The example given is in Dutch "art of describing" being "absorbed and captured multiple media and multiple forms in oil. Much like the oil paintings, computers emphasis the idea of hypermedia, using multiple windows, and multiple recreations of images, pictures and paintings.

Taking from Debra Shaw's Technoculture, the idea that media creates ideologies through the development of technologies. Our hypermedia society we live in with the over crowded market of ideologies created by immediacy through the likes of musicians. Musicians such as Bruce Springsteen or Beyonce. Bruce Springsteen with his muscular but sensitive presence, and Beyonce with a strong feminine prowless. Like with the dutch oil paintings and technological advancements allowing corporations to go after ideologies "sought to satisfy this same desire" (Bolter, 2000 p.24). With digital technology it still uses the same immediacys although in a dffferent stance. Using the same connotations as we would use in everyday life, "Trash" or "Recycle Bin" for a digital files to be deleted, we put food and paper in to there respective trash cans or recycle bins.



Bibliography

Bolter, J.D., (2000). Remediation: Understanding New Media New Ed., MIT Press.

Shaw, D. (2008). Technoculture: The Key Concepts; Oxford Berg Press

Manovich, L. (2001). The Language of New Media. MIT Press.