Immediacy media

"Virtual reality is immersive, which means that it is a medium whose purpose is to disappear." (Bolter, 2000, p. 21)

Immediacy media is the attempt to try and convince the user of the technology that it is not a machine but is instead just a natural process of life. It attempts to hide any evidence that it is a machine doing different functions but is a living organism that can do what you want it to in the easiest possible way it can. It leads you into a false sense that it is not in fact going through designed programmes that it has been made to follow but instead, seamlessly does them as if it was breathing for you or I.  

Furthermore other technologies such as smart phones we can also witness the seamless nature that we have become use to in our devices. With the touch screen that the majority of smartphones use today we can do whatever we want with just one swipe of out finger. As use the touch screen it feels a though the movements of our fingers on it is more natural than pressing a button. We now do not see it as a device but as an extension of ourselves.

"... ten years ago we thought of computers exclusively as numerical engines... we now think of them also as devices for generating images..." (Bolter, 2000, p. 23)

Computers now appear to us to be more like canvas' to create new pieces of art, instead of the powerful calculators that they originally were designed as. We begin to see them as creative tools that we can use to help express ourselves in new ways. We can use them to create pieces of art that appear to be as realistic as possible without having to use another piece of technology such as a camera to take a photograph with. Tecnology has evolved over the years to become more than a machine, it can now be seen as a brand new creative organism.


Bibliography:
Bolter, J. D., (2000) Remediation: Understanding New Media, MIT Press