One to Another

"The representation of one medium in another" (Bolter, 2000 pg 45.) This is talking about the fact that we no longer just use are phone as a conventional ring and message it has now become our lives. We find ourselves not simply watching television we find ourselves watching it but also on our phones at the same time. It has come to the point where it just doesn't seem good enough to watch a television but that we now have to be on our phones checking Facebook or on twitter. We even find ourselves turned into cyborgs by the fact that we don't even read things on Facebook we find ourselves sitting there pointlessly scrolling.

We find that old media such as the television has been transformed as we can now interact with it bringing television from old media into the new media with the whole thought of second screens coming along but we find that second screening isn't enough any more as there is people out there who are trying to make a third or even fourth screen for us as become more and more active. 'At some point in the future we'll start thinking more strategically about the marketing value associated with a second or multi-screen content experience.' ( Forbes. 2012. The Big Problem with the Second Screen. [ONLINE] Available)

So we now find ourselves not happy with the conventional way of viewing but that we have to make our lives around phones and new media. Its like the fact when you are out with your friend you don't spend your unconditional attention to them but i bet that you are texting the whole time and eve on Facebook when you are with your friends. We never actually leave our phones down anymore. New media has took over society and culture as we know it.

Bibliography

Forbes. 2012. The Big Problem with the Second Screen. [ONLINE] Available at http://www.forbes.com/sites/davidmartin/2012/02/23/the-big-problem-with-the-second-screen/. [Accessed 06 November 13].

Bolter, J.D. (2000) Remediation: Understanding New Media (Cambridge, Mass.; London: MIT Press)