Goggling the Gogglebox

When a theorist studies different forms of ideals and theories they inclose their ideals into small groups relating to their time, whilst thinking about where their proposals can go. Such as Modernists look at, the improvement of the production line and industrial revolution. Post-modernists look at the "changes that have taken place after the industrial revolution" (Creeber, 2009, p15).  Here each set of theorists use their corresponding era's to identify the audience/reader in which they use as evidence to their ideals.

Modernism is identified with a ruthless nature towards mass culture with it's structural high standards. Providing a hostile environment to any form of art other then high art, creating a tension that develops "modernism's reaction to the media's early development during the twentieth century"(Creeber, 2009, p12). One aspect of modernism's disdain is found through the studies of 'The Frankfurt School'. The School looks upon media as a rotating production line that processes the same tried blueprints, which revealed mass cultures gullibility.

If we take this brief understanding of modernism and apply it to the ideals of the television show Gogglebox (2012, television programme, Channel 4, UK) we soon find out that mass cultures gullibility no longer identifies with the lower class state, but uses the emergence of the classes to pinpoint the unending growth of post-modernism.

"If the “post- modernism” of the 1980s was the first, preliminary echo of this shift still to come—still weak, still possible to ignore—the 1990s’ rapid transformation of culture into e-culture" (Manovich, 2002, p32) changed our belief in the construction New media.

The new form of e-culture lead the change by letting the viewer goggle upon the gogglebox, in which the user of the medium could view all that goes on behind and in front of the screen. With connections with the collective community found inside the online sphere. We can now find that the productive nature behind modernism only found theoretical states, allowing post-modernism to power above the psychical territory and preform along side the goggle crazed society.

Bibliography:
Creeber, G. (2009). DIGITAL THEORY: Theorizing New Media & Cubitt, D. (2009) Case Study: Digital Aesthetics in ED. Creeber, G. & Royston, M. (2009) Digital Cultures: Understanding New Media; Maidstone, Open University Press. 
Manovich, L (2002) What is New Media and Principles of New Media from the Language of New Media (Cambridge, Mass :London MIT Press)