'The Frankfurt School' has the idea about how the media is like mass production and that media is very like fordism as ford where well known for their mass production and how every car was nearly built the same. "T. Fords were exactly the same. When asked what colours his cars came in, Ford famously replied, ‘any color – as long as it’s black’." (Creeber, 2009, pg13).
"A post-industrial (sometimes known as a post-Fordist) economy is one in which an economic transition has taken place from a manufacturing-based economy to a service-based economy."(Creeber, 2009, pg15). The media went from a mass produced industry also known as the heavy worker society where people didn't have little office jobs but in fact sat behind a desk, also known as the white collar worker. This was due to the growth in the financial industry and that people where becoming more and more involved into 'new media' and this was taken the attention away from the mass production and now "consumption and leisure now determine our experiences rather than work and production. This means that ‘consumer culture’ comes to dominate the cultural sphere"(Creeber, 2009, pg15).
This is a totally different look at what new media is and is saying that it has evolved from the mass production too the 'service based economy'. This means that people used to watch boring standardised rubbish that everyone will maybe like or be able to relate too but instead the media has to be changed as culture has changed so that it fits in with 'consumer culture'. Meaning that media is now tailored to what you like instead of a standard programme for everyone this is due to the mass about of channels that are now available in this modern time.
Bibliography
Creeber, G. Digital Theory: Theorizing New Media (Maidstone: OUP)
No comments:
Post a Comment