Media and technology have been growing and ever changing along side one another for many, many decades. They have also influenced how one and another has been developed and precised over these many, many years. Whenever technology is enhanced it can help lead to new and varied ways that we can produce and also consume media in our lives. Then in turn as we produce and consume more and more media we then try to invent new technologies to help us do so in easier, better ways and also even new ways. So this back and forth between media and technology has helped they both grow over the year.
Furthermore due to this continuous back and forth between technology and media that causes them to enhance the other further they help to then create new media. This also helps to create new ways in which we enjoy and consume our media. Also as it has helped to create new media much easier and effects that we add to various media texts. On such computer programmes as Photoshop makes it as simple as clicking a single button to create the desired effect who wish to add to your media text. So it then removes much of the involvement we human put into our media texts. "Thus human intentionally can be removed from the creative process, at least in part." (Manovich, p.53). Technology and media have developed so far together that they now come in hand in hand with one another.
Moreover new media, thanks to the interweaving of technology and media over the decades, has lead to use to use our technology to consume our media texts. We can use our technology to develop a device that we can use to ingest several forms of media at once. This is down to media and technology becoming one and the same over their long history together.
Bibliography:
Manovich, L (2002) What is New Media and Principles of New Media From The Language of New Media
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