New Media Variability

Manovich states that new media has five different forms, numerical representation, modularity, automation, variability and transcoding. As each of these form play a developing role of new media has a vast variety of new content, which can be accessed almost anywhere by consumers, this content can be altered accurately more that several times.

"A new media object is not something fixed once and for all but can exist in different, potentially infinite, versions."(Manovich, 2002, p56).

With the impact of new media focusing on variability, this gives rise to individuals to create their own versions of media objects. However this is often created by using a computer format, whereas old media involved a "human creator" from industries that could make copies of the original, although it would be an exact duplicate, whereas different consumers would have their own versions.

"Numerous copies could be run off from the master"(Manovich, 2002, p56).

Modularity can be linked with variability without this process, consumers wouldn't be able to store any media text. This is done by the breaking  down of pixels that are then recalled when an image comes onto the screen.

"Variability would also will not be possible without modularity"(Manovich, 2002, p56).

As consumers connect onto the internet there are often various items that will appear that will appeal that will appeal to their interests, as they browse through the platform the computer takes note of where they are throughout the search online. As the computer can then start to identify the content that is appropriate for the individual, where everyone's online media experience is different.

"The information about the user can be used by a computer program to automatically customize the media composition"(Manovich, 2002, p57).

This can also be seen as software updates are generated automated, by checking the internet for updates to software that maybe located on their computer. These can be all done without the user having to give too much input, an example would be editing software Photoshop, as the late program or feature update are improved.

Bibliography
Manovich, Lev, 2002, The Language of New Media,(Cambridge, Mass, :London MIT Press)