Automated Media

Lev Manovich has shown us how media function has changed through the years and how media actually first begun. From the daguerreotype to computerisation, media has come a long way in this time. Manovich "reduces all principles of new media to five: numerical representation, modularity, automation, variability and cultural transcoding" (Manovich, 2002, p.44). Computers were invented at first to be used as a calculators and store date but now they are used to store, make, view and distribute  media and data etc. Media back then when computers where just calculators hadn't crossed paths with computers until they met when "The tape Zuse used was actually discarded 35mm movie film" (Manovich, 2002, p47) This was kind of the beginning f the "new media revolution" (Manovich, 2002, p.43).

Humans are no longer needed to actually make media forms as we have been replaced as the 'new media revolution' takes over and we are being surrounded by programs that used to do what we do and at the click of the button we can edit any photo in anyway or we make a film without really doing much due to templates and other sorts of editing.

Automated media has come to be the most revolutionary part of media development as we are seeing a computer communicate with us in real life and it can also "guess user's emotional state and to adjust the style of interaction accordingly." (Manovich, 2002, pg54) this means that people are now able to game and communicate in many different ways now as they can play against 'someone' without their actually being anyone with you or playing online you can now play against the computer as it is called "AL (Artificial life) software" (Manovich, 2002, pg53).

 Without Media access we would basically be lost because think about the amount of times you have needed a picture for a picture and you have just simply gone to 'google images'. We all have the most remarkable ability to just pull a picture off the internet without having to contribute to it in anyway financially or creatively.  This is what Is the automated revolution contributing to the new media revolution.