Analog has tested the effects of time over a vast number of years
and is responsible for our consumption of various media, but in the process has
paved the way to an all-digital culture that is quickly becoming a one-way
trip. Analog
has been shunned aside to make
way for the ‘better’ and cheaper distribution of digital media as we now fully
commit ourselves to digitization. The
primary issue with this, is a distinct loss in quality.
Manovich argues Mitchells point that, “in reality, there is actually much more degradation and loss of information
between digital images than between…traditional photographs.” (Manovich
2002: 70) A photo typically contains
millions of pixels but is susceptible even in the digital world to an
indefinite loss of quality. This
situation escalates quicker with the compression of different media files be it
movies, games, or photographs to be stored on our personal computers for our
own convenience. In a digital decade
where we as a society have grown to appreciate and maintain a constant need for
media content, we can receive a copy of almost anything we want through the
Internet. A particular emphasis is on
the word ‘copy’ as what we receive can be regarded as a downgrade dependent, “…on the level of compression, from barely
noticeable to quite pronounced.” (Manovich 2002: 70)
Studios have expressed their distaste in continuing movie
production on 35mm and many have ceased to use them as they switch to
digital. Unfortunately this switch will
be on a rapid incline as many see the benefits to be gained, mostly involving
cost effectiveness. The situation has
become so problematic that one of Hollywoods finest Directors Christopher Nolan
organized a short pre-screening of his latest film ‘Dark Knight Rises’ filmed
entirely on celluloid, and invited other well-respected Directors such as Duncan
Jones and Michael Bay. His invitation
involved an ulterior motive that was to make a plea for 35mm film and warnings
that it, “…will be stamped out by the
studios unless people – people like them – insist otherwise.” (Gendy
Alimurung)
It is important that we proceed with digital as it has great
benefits but the key should be to grow and develop with new and existing technologies, not cast one
aside to make room for another. Digital
is not flawless and in many respects can be easily corrupted or lost. This is especially true for Pixar’s ‘Toy
Story 2’ which was almost erased by someone who hit the delete key sequence on
a Linux machine and the only reason it was saved was because the Visual Arts
Director had the only copy to work on at home.
While Digital presents us with new benefits it also brings flaws and we
should not be so quick to scrap old technology to bridge the digital divide.
Bibliography
Manovich, Lev (2002) The Language of New Media
Alimurung, Gendy ‘The Death of Film: Movie Studios are
Forcing Hollywood to Abandon 35mm film’, Laweekly, 2012.
Filmography
‘Batman The Dark Knight Rises, USA, 2012, Christopher Nolan.
‘Toy Story 2’, USA, 1999, John Lasseter.
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