Convergence
Culture is the notion that all media combines together as a single entity, and
in a world that is constantly adapting and changing it is the development of
new media. Judging by history we learn
that old media never truly dies and can eventually be reborn in another form
delivered by more modern technologies.
Henry Jenkins mentions the five processes of Convergence culture and the
various forms they can take in our society.
He claims that Economic
convergence is manipulation of the entertainment industry as a means to exploit
the interest’s people share in film, television, music, games etc. When I consider this, Jenkins does have a
valid point because as a result we are surrounded by branded properties such as
Lord of the Rings or Harry Potter.
Social and organic convergence is simply the means of how we
individually process information. Global
convergence as stated by Jenkins results in the circulation of all media
content across the globe. Examples such
as Anime films from Japan have often been taken, altered and dubbed differently
than originally intended to be viewed by audiences in more western areas of the
world. Technological convergence involves
the physical effectively becoming digitized into pieces of information
circulating the Internet. It is a
theory that various forms of media merge together to perform the same
tasks.
In
Conclusion it can be said that media convergence has reached its highest point
for a vast number of reasons. From our
ability to watch live coverage from different countries, listen to music, play
a game with friends anywhere in the world and generally find anything we need
from a simple search of the internet with great ease is all the result of media
convergence culture.
Bibliography
Jenkins, H., 2008. Convergence Culture: Where Old and New Media
Collide, New York Press.
No comments:
Post a Comment