"By convergence, I mean the flow of content across multiple media platforms..." (Jenkins, P.2)
Just over a decade into the 21st Century the way in which we now consume our media has come along within leaps and bounds. We are at the forefront of a digital age that has rapidly developed the way in which we live our day to day lives. None more so than how it has helped us consume media. We can all now go online, watch a film, listen to radio, listen to our music, read books and communicate with others while we do these.
"Ready or not, we are already living within a convergence culture." (Jenkins, P.16)
We truly do live within a convergence culture whether we like it or not. We may not like it but we come into contact with it on a daily basis. As we watch television we are now reminded to follow the programmes we enjoy on Facebook or Twitter so as we are kept up to date. Some television channels inform us to watch episodes again by going online on websites such as 4oD and iPlayer. As we enjoy socializing on Facebook pages we have liked of our favourite music artists link us to their lastest music video upload onto YouTube or to tell us we can download their album online from such sources as the all mighty iTunes store.
We seem to be connected to all forms of media even if at that moment in time we only want the function of one. This does not seem as if it will stop at anytime soon as the new generation of technology is trying to become more multi-functional than the previous. An example is the Xbox One. It is by no mean the first Xbox, it is 12 years late for that title. It is called this as it is the all in 'one' home entertainment system and there is likely more to follow.
Bibliography
Jenkins, H (2008) Convergence Culture: Where Old and New Media Collide (New York University Press)
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