Techno Culture and Human Bodies

It has been suggested by Debra Shaw that humans have a correlation to machines, rather than two different entities. Using the of the body's circulatory system as an example Shaw compares it to working with medical tools to create our 'natural' understand of the human body. Shaw tells us about William Harvey building upon Galen's findings how the heart served its purpose. Shaw continues to say "produced by technology in the simple sense that Harvey had necessarily to use tools to examine the workings of the heart."(Shaw, 2008, p.82) This suggestion allows us to make correlations between machines and the human bodies being repaired and reassembled using tools. 

There is a fixation among individuals to create ideological embodiments of there perfect self using technologies which have only advanced because of our understand of the human body. The example used within Shaw's Technoculture is that of Bruce Springsteen and the modern geek. Bruce Springsteen used in the consumer society to relate towards those of the working class by doing so creating a body that was enhanced with technologies within a gym.

"He thus signifies the passage from the body of the industrial worker, marked by social class, to the body of the late capitalist consumer" (Shaw, 2008, p.85). 

 

Emphasizing Shaw's notion of Bruce Springsteen, the modern geek, as the machine driven body can be constructed to fit the ideological stance within their cyberspace. With the emergence of Web 2.0, the computer literate can create new identities, to enhance properties of themselves otherwise unknown outside of cyberspace. This allows a "construction of a wide variety of private worlds and, through them, for self-exploration". (Turkle, 1984, p.21). With the technology allowing us to use pseudonyms, and be annoymous within cyberspace, the reality creates convergence between collective intelligence and its participatory culture. Do we live as a machine or in a machine?

Bibliography

Shaw, D. (2008). Technoculture: The Key Concepts. Oxford: Oxford Berg Press.

Turkle, S. (1984) The Second Life: Computers & The Human Spirit 

Jenkins, H. (2006). Convergence Culture, where old and new media collide. New York: New York University Press. 

Shifting ideas of the self

One of the things Shaw discusses in his chapter on Technobodies is that new discourses are imposed throughout the changes in the environment a ‘body’ lives in. A society in which bodies are marked by social class and work implies different ‘truths’ than living in a society in which the emphasis is on capitalism, modern subjects and consumption. It actually comes down to a shift in the cultural consumption (Shaw, 2008, pp. 83-87). This notion goes back to the words of Creeber, who stated that the historical periods of postmodernism and modernism imply a shift in media, media consumption and ways of approaching media (Creeber, 2009, pp. 11-17). As Jenkins cites Pool’s Technologies on Freedom, there no longer exists a one-to-one relationship between a medium and its use (Jenkins, 2006, p. 10). So with New Media being transmitters of multiple messages and carrying out different functionalities, we should consider the way it influences a subject’s notion of how to act and what to be.

Furthermore, this shift in discourses also implies a change in which we would define ourselves as humans. When Shaw states that “the concept of ‘human’ is unthinkable without technology” he might be right in the sense that, in a contemporary culture, the mentioned discourses happen in connection with technology (Shaw, 2008, pp. 81-82). This means that with New Media making their way into our lives, and coexisting with Old Media (Jenkins, p. 14), we could consider their role in the change of this self-definition. The way we define ourselves happens in the extent of  what (new) media offer us. When technology is so engaged with the body, it will manipulate the body in a significant way, in that it offers us the necessary information about the body and determines what and how the body is. This makes us think of the body as a primarily ‘technology’ structure, with ‘technological’ processes coordinating it (Shaw, 2008, pp. 88-89).


Bibliography

Creeber, G. & Royston, M. (2009). Digital Theory: Theorizing New Media: digital cultures. Berkshire: Open University Press.  

Jenkins, H. (2006). Convergence Culture, where old and new media collide. New York: New York University Press.

Shaw, D. (2008). Technoculture: The Key Concepts. Oxford: Oxford Berg Press.